When and how to use rewards

Rewards are great to keep members of your community motivated, but they shouldn't be the driving force of your community.

Rewards are fully configurable and are worth a specified amount of points. The user can exchange a number of their collected points for a reward of their choosing as long as they have enough points collected.

How to use your rewards

The interactions that your advocates create are worth a lot to your brand. To create some competition among your advocates, we have decided to reward advocates with a number of points of your choosing for each interaction.

These points allow your advocates to climb the leaderboard, but it would also allow them to claim rewards once they have collected the required points. These rewards should be considered thank-you gifts to those advocates generating real value. Your advocates should not consider them as prizes, and the rewards should most definitely not become the reason why they interact. You don’t want your community to consist of price-hunters who don’t have a natural bond with your brand.

Value of points

We did some surveys to gain insights into the value of points. The suggested value of a single point comes down to 0.02 euro. With that in mind, it is easy to gauge the value of challenges and rewards. For example, something worth 1 euro would be worth 50 points on the platform.

We’ve generated an overview of the available campaigns and their suggested value, which you can find at settings > company metrics > campaign type value metric.

Configuring rewards and handling requests

• Click on the Gamification tab.

Pending

• Pending requests display open requests. Requests can be accepted by clicking Done , or they can be denied by clicking Refund.

  Tip: you can also export reward requests.

Configure

• Click on Create reward, on the top of the page

• If your community supports multiple languages, a reward can be configured in each language. If your community only supports one language, the language tab will be invisible

• Provide a title or name

• Add a description

• Upload an image or visual

• List the amount of points needed to get this reward

Rewards can also be targeted to specific people or ambassador groups. For example, an entry ticket for a Marketing conference can be made visible only for Marketing employees and not your customers.

History

• Handled requests display the rewarded and closed requests.

• Refunded and canceled requests display the requests you have chosen to refund or were canceled by the advocate.