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Active members: The number of members that viewed, interacted with, liked, or commented on a campaign.
Interactions: The number of interactions. An interaction happens when a campaign is completed. So this is the sum of all votes, ideas submitted, photos submitted, etc...
Conversion Rate: Percentage of all the unique views that also include an interaction.
Engagement Value: An estimation of the monetary value generated by your membersā interactions on Ambassify. Itās the number of interactions multiplied by a cost per interaction value specific to each of your campaigns.
Cost per interaction: Based on the points that are configured on a campaign, we calculate a ācost per interactionā value that indicates the value generated for your company per interaction.
CPI = (instant_points + mystery_points) * cost_per_point * 5
So we take all points a member can earn with a campaign and multiply it by the customer's "cost per point" setting, which you can find in the company metrics settings. We now have a monetary value for how much a member receives per interaction.
This number is multiplied by 5 because we are assuming that your members only get a small part (20%) of the value of a campaign as a reward.
It's easier to understand if you think about it in reverse order:
Say you're setting up a campaign and every interaction is worth ā¬100 for you.
You don't want to give every user that participates ā¬100 because then you're left with no "profit" for the company.
So you give them 20% of the value as a reward for participating. That makes ā¬20 per interaction.
Since we don't want our members to think about all of this in terms of money, we will turn this ā¬20 into points instead. For this, we use the "Cost per point" setting. By default, this is ā¬0.02 per point.
So ā¬20 / 0.02 = 1000 points
We now divide the 1000 points between instant and mystery because we don't always want members to get everything all at once. (E.g. 200 points instant and 800 points mystery.)
Clicks: the number of times someone clicked on your shared link. This does not include likes or comments on social media posts.
EMV: What this activity would have cost as traditional advertising: posts with a link valued on their clicks, posts without one on the people they reached, at the ad rates set for your account.
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EMV is built from the impressions and clicks generated by your members' shares. For this, we classify three types of shares:
Shares with a link: for these shares we track the amount of clicks the link(s) generate and multiply those with your account's configured cost-per-click (CPC). These are shares from campaigns where you are asking members to share a link or shares that have a link in the share message as well as media shares on non-API networks like Facebook, WhatsApp, ... where users share a link to the media.
Trackable shares without a link: for most of your shares without a link (image, video, PDF) we can track the amount of impressions on those shares, for these we divide the amount of impressions by 1.000 and multiply the result with your account's configured cost-per-mille (CPM). These are our "API-shares" on networks that support engagement tracking: LinkedIn, LinkedIn Company, Facebook Page, and X.
Untrackable shares: for a small subset of shares, we are not able to provide any real measurable numbers.Instead of resorting to fake metrics like "potential reach" and "average network size" to come up with a number, we exclude these from EMV calculations. These include shares on Instagram and Google Business.
How is my CPC/CPM defined?
Your CPC (cost per click) and CPM (cost per thousand impressions) are based on benchmarks derived by Ambassify from LinkedIn's suggested ad prices for your specific industry. We refresh these benchmarks each quarter to make sure they remain accurate. As a result, you'll see your CPC and CPM evolve over time, when ads become more expensive they go up and when ads become cheaper they go down.
Impressions: how many times the post appeared in a feed or on a page.
Reach: the number of unique people who saw the post.
Reactions: likes and other reactions.
Comments: the number of comments on the post.
Reposts: how many times the post was reshared.