You can use the social share campaign or also called the link share campaign to have your link (to your website, blog, vacancy, landing page, etc.) shared by your ambassadors with their social media networks.

Here are the different channels ambassadors can share on:

  • Facebook personal profiles

  • Facebook Page (only for API Share)

  • Twitter account

  • LinkedIn profiles

  • Pinterest

  • E-mail

  • WeChat

  • WhatsApp

  • Xing

  • Link

Where do you start?

Click on the create campaign button and choose the first tile "Like, comment or share our content". Here, you can paste the URL of the content that you want to be shared and select Share.

After clicking Next, the campaign builder opens and you will see that certain information is already pre-filled, based on the available data in your URL.

The first part contains your campaign and how it will look like in the community or on a landing page:

The campaign name you have to enter in the header is only visible to admins/managers. Choose a clear name so that you can easily distinguish your campaigns afterwards.

You can edit the rewards (initial reward + mystery reward) and the campaign author in the top. Next, you can add/edit the campaign title, campaign visual and campaign content.

In the side-bar on your right, you can optionally add one or more tags to easily find your campaign via the filters (in the backend and frontend). The summary is by default empty. You can add a summary that will appear in the campaign preview tile of the community dashboard.

Next, you can choose the channels where you want to publish your campaign: in the community and/or on a landing page. You can add multiple languages: if you add a language, a language filter will appear in the top left of the builder so you can create the language versions:

Finally, you can add a specific audience for your campaign and disable/enable comments & likes.

Campaign preview

In the second part of the campaign builder, you can add and edit the preview of the share campaign. The preview contains the information that will show in the shared post, together with the URL:

  • Image

  • Title

  • Description (not applicable to LinkedIn)

You can use the data that is fetched from the link or manually upload and/or write different copy. You can also click "Add preview" to add multiple versions. The Ambassify system will then pick different versions randomly when ambassadors share the link.

When your preview is ready, you can select the channels that you want the URL to be shared on. For example, on LinkedIn and on Facebook. Next up, you can provide default messages for each channel. The default message will appear together with the shared post.

Below is an example of a post shared on LinkedIn, via a social share campaign. It contains the following elements:

1: the default message

2: an image that you've set in the preview(s)

3: a title that you've set in the preview(s)

Set a default share message for Facebook, Xing, and LinkedIn (even without API share):

Facebook and Xing don’t allow us to pre-fill their share popups which is why we added an extra step that allows your users to copy the message to their clipboard and paste it later. This is optional and won’t be shown if you don’t configure a default share message.

Share pop-up to share on Facebook with default share message:

Share pop-up to share on LinkedIn with default share message:

Before sharing the link via Ambassify, users can still change the default message and add their own opinion to it.

Advanced settings

If you save your campaign as a draft, there are still some advanced settings that you can edit. Open the campaign and find advanced settings in the left side-bar. You can edit the following settings:

  • Put this item in the spotlight

  • Make this a featured item

  • Where should the campaign be shown? (Web and/or mobile app)

  • Attach data to participants: certain data can be added to users' profiles when they interact with the campaign

Besides that, just like with any other campaign type, you can also add attachments to your share campaign.

All done? Don't forget to preview your campaign before publishing it!

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