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How to set up a video-sharing campaign

Upload a video file to Ambassify for your advocates to share

Laurens Bobbaers avatar
Written by Laurens Bobbaers
Updated over a month ago

With this campaign type, you can upload a video file and ask your advocates to share it via different channels.

Go to Create Campaign and choose the first tile, "Like, comment, or share our content." Use the browse button to upload your video file. We recommend a maximum file size of 250 MB. Once you've uploaded your file, the platform will automatically recognize the video format (.mp4) and enable it for sharing. Now, you can click Next to start creating your campaign.

In the campaign builder, you will be asked to add the general settings for your campaign: a name, the rewards (optional), an author, a title, a description, and a header image.

Next, you can prepare the preview (if necessary, see below). This preview is of what the shared post will look like on channels for which we don't have API share. This is where you can add an image, a title, and a description text.

For channels that offer direct API access for sharing (LinkedIn, X, Facebook Pages), the preview isn't necessary to configure because the video will be displayed directly in the feed.

Optionally, you can add different share variants. For example, each containing the same video but with a different title. In case you have multiple share variants, your advocates can choose the variant they prefer to share.

Similar to the Social Share campaign, where the goal is to share a link (URL) or an image, you can also set one or more share messages for each selected channel. This will give your advocates the option to choose and personalize the caption they like the most.

Important to keep in mind

  • The uploader supports mp4 videos.

  • You can share your video across all Ambassify-supported sharing networks. We advise you to always test your video share campaign on the various networks before publishing it.

  • The thumbnail will appear in the preview on social media when the video will not play natively on the social media channel (e.g. when shared via a personal Facebook profile)

  • For X, please upload a file with a height smaller than 1024 px.

How will the video be displayed?

When the API share is enabled in your account, the video will be shared natively on your ambassador's social media channel. This is possible for all networks that allow API sharing (LinkedIn, X, and Facebook pages). This means they’ll appear just like any other video your members would manually post on their profile or page and play directly inside the feeds.

The video will be shared on a landing page when sharing on non-API networks (personal Facebook profiles, WhatsApp, and others). A thumbnail you choose will be displayed in the social network feed.

This is an example of a video shared as a LinkedIn post with API share enabled. The video can be watched directly in the feed:

Below is an example of a video shared as a Facebook post on a personal profile and how the preview looks in the Facebook feed.

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