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How to set up a video-sharing campaign

Upload a video file to Ambassify for your advocates to share

Laurens Bobbaers avatar
Written by Laurens Bobbaers
Updated over a week ago

With this campaign type, you can upload a video file and ask your advocates to share it via different channels.

Go to Create Campaign and choose the first tile, "Like, comment, or share our content." Use the browse button to upload your video file. We recommend a maximum file size of 250 MB. Once you've uploaded your file, the platform will automatically recognize the video format (.mp4) and enable it for sharing. Now, you can click Next to start creating your campaign.

In the campaign builder, you will be asked to add the general settings for your campaign: a name, the rewards (optional), an author, a title, a description, and a header image.

Next up, you can prepare the preview. This is a preview of what the shared post will look like. This is where you can add an image, a title, and a description text. For the image, you can upload an image from your computer, or you can use the option to Select a thumbnail from your video.

The system automatically creates thumbnails based on your uploaded video file, so you can easily pick the thumbnail image that you like best. The generated thumbnails include a play-button overlay, so the shared post will immediately be recognized as holding a video. If you still prefer a different thumbnail image, then you can use the upload image functionality.

Similar to the share campaign, where the goal is to share a link (URL) or an image, you can also set a default message for each channel that you selected. The default message will appear together with the video and its title/description. The default message is the message that your advocates add as their personal message. As always, the advocate can edit the default message.

Important to keep in mind

  • The uploader supports mp4 videos.

  • You can share your video across all Ambassify-supported sharing networks. We advise you to always test your video share campaign on the various networks before publishing it.

  • The thumbnail will appear in the preview on social media when the video will not play natively on the social media channel (e.g., when shared via a personal Facebook profile)

How will the video be displayed?

When the API share is enabled in your account, the video will be shared natively on your ambassador's social media channel. This is possible for all networks that allow API sharing (LinkedIn, X, and Facebook pages). This means they’ll appear just like any other video your members would manually post on their profile or page and play directly inside the feeds.

The video will be shared on a landing page when sharing on non-API networks (personal Facebook profiles, WhatsApp, and others). A thumbnail you choose will be displayed in the social network feed.

This is an example of a video shared as a LinkedIn post with API share enabled. The video can be watched directly in the feed:

Below is an example of a video shared as a Facebook post on a personal profile and how the preview actually looks like in the Facebook feed. You can also add an image and sharing copy (i.e., a title and description) to make clear what the video is about. This information appears below the video. When people click on the video, a landing page opens where the video can be watched.

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