Member campaigns

User-generated campaigns created by your members

Laurens Bobbaers avatar
Written by Laurens Bobbaers
Updated over a week ago

A new bèta feature - Member campaigns - is now available for testing and will be included in Premium and Enterprise plans. It's currently only available on the web version. The mobile version is currently in the making.

What's the idea behind member campaigns?

Member campaigns can be enabled on campaign tabs to allow your community members to create their own posts in your community. A fixed feed item will be available on tabs where this feature is enabled. Members can use it to start creating their own campaigns.

For now, these are campaigns without a challenge attached. They are meant for members to be able to create simple content-based campaigns for other members to see and comment on. Thanks to user-generated content,you can stimulate the community feel and help keep your members engaged.

Some examples:

  • a member wants to build up a reading list containing interesting books recommended by team members

  • a member wants to address a company-related topic and ask other members for their opinion (e.g., What's your favorite company value and how do you embody it?)

  • a member wants to learn from his peers regarding an advocacy-related topic (e.g., What are your best practices for using LinkedIn?")

The comment section allows all members to open the dialogue and interact with each other via comments and subcomments, and by tagging each other in the discussion.

Tip: enable certain workflows to notify members of comments or mentions

How can you set up member campaigns?

1) When you have custom campaign tabs enabled in your account

First, create a new campaign tab via Settings > Community > Campaign Tabs.

While configuring your new or existing tab, you can enable the checkbox "Allow members to create their own posts." You can then choose if member campaigns should be published immediately or if they should be created as drafts. If you choose the latter, the admins can choose which campaigns to approve and publish. This works identically to publishing a regular campaign created by an admin. There are no specific notifications (yet) for admins, when new submissions are made by members.

Next, you can add one or more tags to the campaigns created by my members and determine who should be able to see campaigns. For example, only specific groups.

2) When you don't have custom campaign tabs enabled in your account

First, go to Settings > Community > Member campaigns in the left sidebar:

Here, you can enable user-generated member campaigns.

  • enable the checkbox to allow members to create their own posts

  • determine if member campaigns should be created as draft or if they can be published immediately

  • choose which tag(s) should be automatically added to campaigns created by members

  • decide who should be able to see the created campaigns

  • choose the tab from which the members can create campaigns

How does it look in the community?

In the community, you will see a dedicated tab where members can create campaigns. In this example, the Ideation tab contains a new campaign type, 'Create your own campaign', which is pinned to the top.

When opening the campaign, members can:

  • add a title

  • upload a header image

  • write a description (body)

  • select the campaign's language

  • provide a short summary of the campaign

After submitting the campaign, it will be published straight away in the community, or it will be created as a draft in the backend, so the admin(s) can choose whether or not to edit and/or publish the campaign.

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