There are three main features used for segmentation in Ambassify:
Groups for people management
Custom Properties for people management
Tags for campaign management
1) Groups
Communities can be divided into multiple groups. You can use these groups during the creation of audiences. Audiences are a powerful tool in Ambassify that allows you to target campaigns and messages precisely.
You can assign multiple groups to a single member
You can choose which groups to expose to your members, allowing them to subscribe to the groups they are interested in themselves straight from their profile.
Groups are used for reporting e.g., “most active groups”.
2) Custom Properties
As a manager, you are free to create properties on member profiles specific to your use case. In addition to groups, you’ll be able to drill down on a specific segment using Custom Properties in your audience filter.
These custom properties come in a few variants: Single-Line Text, Multi-Line Text, Number, Checkbox, Radio buttons, or Date.
3) Tags
Administrators can assign multiple tags to campaigns. Tags allow a manager to organize their content in logical groups, making management easier. Additionally, a manager can choose to expose a Tag to members, giving members control over the topics they want to view.
Tags can be used to give your campaign a type/topic
Tags can be used to keep your Ambassify campaigns organized.
Tags can allow members to focus their attention on topics they are interested in.
Tags and groups are individual concepts with different purposes therefore it is currently not possible to show specific tags only to specific members.
Examples:
1) Groups:
Departments:
Marketing = group not editable by member
Development = group not editable by member
Customer Success = group not editable by member
Support = group not editable by member
Or Categories/ topics:
Events = group editable by member
CSR = group editable by member
Ambassify in the media = group editable by member
General All Company = group editable by member
In the recruitment form:
In the member profile:
2) Tags
By social media channel:
Instagram
Facebook
LinkedIn
Blog
By Topic:
Employee Engagement
Employer Branding
Customer Advocacy
In the back end in manage:
In the community:
