Image and video sizes for social media

Which image sizes should you use in share campaigns?

Laurens Bobbaers avatar
Written by Laurens Bobbaers
Updated over a week ago

When setting up a share campaign, you might wonder which image size you should foresee. In this article, we'll have a closer look and help you out.

When building one of the following share campaigns, you'll be asked to provide one or more previews. A preview contains the information that will be shared by your advocates and contains an image, a title, and/or a description.

When the objective is to share an image (e.g., a campaign visual or team picture), the uploaded image is also injected automatically in the preview.

  • API Share: The original media (image or video) uploaded by the manager is also uploaded to the social media channels, so its size and dimensions are maintained. Please take a look at the guidelines for each social media channel below.

  • In other cases (link share with preview image, media share without API support), The recommended size is 1200x630 pixels. If an image is uploaded in a different aspect ratio, Ambassify will automatically crop it to match the 1200x630 pixels format.


    If your campaign is created for multiple social channels, it will be a matter of finding a good compromise with regards to its size.

Keep in mind:

Images

## Ambassify (applies to all networks):

- size: less than or equal to 10 MB

- dimensions: greater than or equal to 200x200 px

## Facebook

- size: less than or equal to 10 MB

## LinkedIn

- resolution: less than or equal to 36 megapixels

- file formats: JPG, PNG, GIF

## X

- size: less than or equal to 5 MB

- file formats: JPG, PNG, GIF, WEBP

Video

## Ambassify (applies to all networks):

- size: less than or equal to 1024 MB

## Facebook

- size: less than or equal to 10000 MB

- duration: less than or equal to 4 hours

## LinkedIn

- size: between 75 KB and 200 MB

- duration: between 3 seconds and 30 minutes

- file formats: MP4

## X

- size: less than or equal to 512 MB

- duration: between 0.5 seconds and 140 seconds

- dimensions: between 32x32 and 1280x1024 px

- aspect ratio: between 1:3 and 3:1

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