Next to rewards, you can add goals to your advocacy program. While rewards can be earned on an individual level, goals can be reached on a collective basis. Rewards and goals can coexist in your community. In this article, we'll explain to you how goals work.
When you navigate to Gamification, you will find Goals in the left menu below Configure.
! If Goals are currently not available within your subscription, this is because they are currently in bèta. Contact your Customer Success Manager if you want to test this feature.
The first step is to create a goal.
You can create one or more goals that will be shown to your community members. A goal has the following settings:
This is the backend name for your goal. It is not shown to the users but is used to show a single name in the backend.
Let members add progress manually
With this setting, you can add a button to your goal page, and if your community members click on this button, they can help advance this goal manually, so they can easily contribute to the goal. I'll show an example of this below in the article.
Member contributions require admin approval
When you enable this, if members add a contribution manually, it will first end up in pending goal events, where you, as an admin, can check it and approve or reject it. If you approve it, it is also advancing the goal.
You can choose an icon that matches your goal visually. You can choose one from the catalog or upload your icon.
Used if the user can't see the actual icon.
Once you have created your goal, you must add one or more objectives. Otherwise, you can't set your goal live.
A "single objective" goal lets all members work towards the same goal, while "multiple objectives" let you divide the goal into separate groups competing against each other. Note that once you choose "single objective," you cannot add more objectives later.
You can select one of the available objective types: earn points (number of points), interact (number of participants), volunteer (number of hours), educate (number of hours), raise money, donate money (both in euros), collect waste, recycle waste, reduce waste (all three in kilograms), move (walk, run, cycle, swim) all in kilometers, and drink water (in liters).
Title (only applicable on multi-objective goals)
e.g., the number of points that must be collected for the objective to reach 100%. Members don’t have to spend any points to advance the objectives; every point they earn by participating in campaigns counts towards the objective.
An audience filter lets you specify which members’ points count for this objective, e.g., you could have a "Team Marketing” objective where the audience filter specifies that points from people with “Group = Team Marketing” and only points earned from those people would count. This makes it possible to create a goal with an objective for every office you have so they can compete against each other (and work towards a collective goal at the same time).
PS: When working with multiple objectives, remember to select if a goal is achieved when at least one or all objectives need to be achieved.
In this example, I'm setting up a goal for volunteering activities in 2023. The goal is active throughout the entire year.
Members can add their progress manually
And I want to check the member contributions before approving
Next up, I'm also adding some objectives. For my first objective, I want 10 participants for Children's Day 2023. This is a fictive example, but that way, you understand the purpose:
Once I added more objectives. My goal would look like this in the community:
Goals are currently in bèta. Note that we are still working very hard to optimize the feature, and there will likely be some significant changes in the coming weeks.