With this add-on, you can gain more insight into the engagement of your members' shared posts. The add-on adds two columns to the sharing report:
Reactions: the number of likes and other reactions expressed on a member's shared post (e.g., "like," "support," "sad," "favorite," "celebrate," etc.).
Comments: the number of comments on a member's shared post.
These metrics are available on posts shared using our "API share" feature. That means to get these metrics:
You need to have API share enabled
The post must be on one of the supported networks (Facebook Pages, LinkedIn, LinkedIn Companies, or X)
The post was not from an anonymous user on a landing page campaign
Why is this interesting?
Gain more insights into which ambassadors are generating the most reactions and comments on social media, monitor trends and growth in their performance, and discover what content and campaigns resonate the most with your ambassadors’ audience.
Gauge the response of your ambassadors and their followers by comparing engagement across types of content and campaigns to optimize content output.
Visualize the impact of your advocacy program on social media. Easily compare numbers between your employees’ posts and your company page posts and track growth and improvement over time.
If you'd like to learn more about this add-on, please don't hesitate to contact your Customer Success Manager.