Impressions: An impression is counted each time your post is shown in a user’s feed, search results, or on your company page, whether they engage with it or not. (not available for Facebook Pages).
Reach: the number of unique people who saw your content. (not supported for X and Facebook Pages).
Reactions: the number of likes and other reactions expressed on a member's shared post (e.g., "like," "support," "sad," "favorite," "celebrate," etc.).
Comments: the number of comments on a member's shared post.
Reposts: the number of times a post was reposted.
These metrics are available on posts shared using our "API share" feature. That means to get these metrics:
You need to have API share enabled
The post must be on one of the supported networks (Facebook Pages, LinkedIn, LinkedIn Companies, or X)
The post was not from an anonymous user on a landing page campaign
Why is this interesting?
Gain more insights into which ambassadors are generating the most reactions and comments on social media, monitor trends and growth in their performance, and discover what content and campaigns resonate the most with your ambassadors’ audience.
Gauge the response of your ambassadors and their followers by comparing engagement across types of content and campaigns to optimize content output.
Visualize the impact of your advocacy program on social media. Easily compare numbers between your employees’ posts and your company page posts and track growth and improvement over time.