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Reporting: members vs groups
Reporting: members vs groups

Explaining the different reporting results for members and groups

Laurens Bobbaers avatar
Written by Laurens Bobbaers
Updated over a week ago

In the reporting section, you can measure the activity of your advocates on individual member level or on group level. This allows you to analyze how members or groups are performing.

As you might have noticed, the results in the members tab and the groups tab can show different results. In this article, we'll briefly explain how this is calculated, so you know exactly how to interpret the numbers.

The example below shows a part of the sharing reporting and more specifically the member tab. You can see that in the given time period (in this case the last 30 days), 31 shares have been done by 10 members.

If we now open the tab 'Group' (screenshot below), you can see that in this same period 168 shares have been counted across 14 groups. The reason why these numbers are different is because members can belong to more than one group. In the reporting for groups, the shares of individual members are counted for each group they are part of.

To give an example: If a member is part of three groups (e.g. Employees, Events, and Blog articles) and this member did one share on a certain campaign, then in the Member tab, one share is being counted. However, in the Group tab, one share is counted for each group that he/she is part of. That means on group level 3 shares are counted: one for 'Employees', one for 'Events' and one for 'Blog articles'.

In other words, it makes sense that the total number of shares for groups is by default higher than the total number of shares for members whenever members belong to more than one group.

If you have certain groups that you are sure of that members are only part of just one of them (e.g. groups based on their department like "marketing", "finance" and "sales"), you can easily compare their performance using the Groups tab of the reporting.

You can also use the filters (screenshot below) to select the different groups you want to compare. Go to 'Add filter' > Group > select the groups you need.

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