If you have visual content that you'd like to spread on Instagram via your advocates' networks, the Share campaign is your go-to place.
How does it work?
Go to Create campaign and select the Like, comment or share our content campaign type in the catalog. From there, hit the browse button, upload your asset and click Next.
The following asset formats are supported:
.gif
.jpg or .png (images)
.mp4 (videos)
Are you wondering which image size is recommended for Instagram? Check out this article.
First, you should provide your campaign with content to explain to your audience what the campaign is about in the title and description.
Next up, you can choose the channels where you like the image to be shared. You can choose multiple channels or only select Instagram.
Important to keep in mind is that the Instagram share feature only works on the mobile app. Your advocates will not be able to share on Instagram on the web version. Instead, the Instagram icon will ask them to use the app.
In the campaign builder, you can set a default share message for Instagram that your advocates can use when sharing the visual on their feed. You can also provide a link that your advocates can add to their Instagram Story in the Instagram app. Alternatively, you can add the link to the campaign's content part and explain its purpose.
After completing all general settings (summary, tags, audience, etc.), your campaign is ready to be created, published, or scheduled.
How can your advocates share on Instagram?
When opening the campaign, the Instagram share button will be visible (together with potentially other channels like Facebook and LinkedIn in this example).
When a user clicks the Instagram button, he or she can copy the suggested share message if this is provided.
After clicking Continue to Instagram, the Instagram opens, and you can choose to share on your Feed or Stories. In this example, we'll use the Feed. Before sharing, you can paste the suggested share copy into the clipboard.
After publishing, the shared image is live!
