In this article, we focus on boosting existing social media content. You can find more articles here if you want your advocates to share content in their own name.
To get started, click on 'Create Campaign' and select 'Boost or share our content'.
Next, you can add your content URL, e.g., an existing post on LinkedIn, and select boost:
After that, you can complete the campaign builder with your preferred settings and decide which actions you want your members to do:
React to the content
Comment on the content
Re-share the content
You can also choose whether to use a static preview of the post (which you can customize) or the interactive preview from LinkedIn.
For the ambassadors, the campaign will look like this: You have the button to open the post on LinkedIn, and after you do that, you can confirm which action you took. In this example below, we use the static preview card.
This is the same example with the interactive embed:
Boost shares from members
If you navigate to Content and then select Shares on the left-hand menu, you’ll find an overview of all Campaign Shares. For any share published on LinkedIn, LinkedIn Company Page, Facebook Page, X (Twitter), Instagram Professional Account, or Google Business, you can easily create a Boost Campaign directly from this section.
This allows you to boost a member’s post in just a few clicks, making it quick and convenient to amplify.
Create a boost campaign from the import sources
If you go to Content > Import, you can set up one or more import sources, such as your LinkedIn Company Page. Once your LinkedIn page is connected, you’ll be able to create a Boost Campaign for any existing LinkedIn company post — all in just a few clicks.
