On social media, the preview stays the same until the platform refreshes its cache. We don’t know when this will happen; it may never happen. When it does, the previews will change to show something like the screenshot below.

If someone should click on one of these links, whether the preview was updated or not, they will arrive on a page saying the content is no longer available. See the screenshot below.

These will stop working completely. When the social media site refreshes its cache, the results will look a bit like the screenshot below.

If someone should click on one of these links, whether the preview was updated or not, they will see some error page from their browser. I've included some examples below.

For customers using our extended data retention option, it is possible to keep the links operational after contract termination.