Certain campaign types in Ambassify require the users to go outside Ambassify and take action on an external website. Therefore, the users are required to confirm their interaction in Ambassify. This typically happens when you ask your ambassadors to:
create their own content (e.g. create a personal social post or write a review)
like, comment or re-share an existing social post or external website (e.g. blog)
follow your company's social media accounts
There are several ways to know whether your ambassador has actually done a certain action that you have asked to do on the platform if you want to do an extra check.
In general, there are three ways to ask for proof of participation: asking your advocates to click on a confirm button, to fill in a link or to upload an image. Depending on the nature of your campaign, one of these three options will make most sense. Note that it's also possible to disable the proof of participation.
When you are setting up your campaign, you will see the following dropdown:
Let's dive a bit deeper in the different 'proof of participation' scenarios. These only apply to campaigns where the action is taken outside of the platform and onto an external website or social media post. So depending on the type of campaign, you will be asked to choose between these options.
When the proof of participation feature is disabled, an interaction will be counted as soon as a user opens the external link. We make the assumption that when a user opens the external link after reading purpose of and call to action of the campaign, they will also take action when they open the external web page.
2) Click on confirm button
For campaigns where your members go to an external link to do something, you have the possibility to have them come back and confirm they did it by clicking on the confirm button. Examples of such campaigns are when you're asked to like a LinkedIn post, to comment on a Facebook post or to write a review on Glassdoor.
First you can add/edit the 'open link button text', which is the copy on the button that leads the user to the external website. Depending on the campaign type, a certain default will be in place, but you can always edit or make it even more descriptive by rephrasing the button text.
Next you can do the same for the 'confirm action button text'. You can keep the default (e.g. "submit") or rephrase it to whatever copy seems appropriate for the specific campaign. For example, "I liked it", "I downloaded it" or "Done!".
3) Fill in link
Another way to ask your advocates to confirm their action, is to have them paste the URL or link that proves they interacted accordingly. For example, they can paste the link to their personal social media post or to the web page where they left their comment or review. It all depends on the specifics of your campaign or challenge.
4) Upload image
Similar to filling in a link, you can ask your advocates to upload an image or screenshot to prove that they did what you asked. Also here, you can edit the label for proof the confirm action button text.
No proof of participation for sharing campaigns
For all share-related campaigns, a proof of participation doesn't need to be set. This applies to sharing a file (image or video) and sharing a URL (social share or affiliate link).
For shares on LinkedIn profiles, Facebook Pages and Twitter, we can verify via the API if the campaign was actually shared, and if so we add a checkmark next to the channel in the results of your campaign.
For the networks where API sharing is not possible, an interaction will be counted as soon as a user has opened the sharing pop-up. These shares can't be verified.