Ambassify allows you to configure a set of tracking parameters, commonly referred to as UTM parameters, for the links you configure in campaigns.

We attach these parameters to the links in Ambassify when your members open them or share them in case of the share campaign. This way, when you have analytics installed on your own site, you can detect the presence of these parameters to determine if the traffic was generated through the Ambassify platform.

The most common example of this is Google Analytics which if you have it installed on your website will automatically detect the presence of the utm_campaign, utm_source, utm_medium, utm_term, and utm_content parameters and use this in the reporting to show where your traffic is coming from.

Configure tracking parameters for all campaigns

You can configure tracking parameters for all campaigns by going to your Ambassify ⚙️ Settings page and choosing the Tracking item in the left-hand side menu. The parameters you configure here will be applied to any campaign link shown to members. This includes sharing campaigns as well as campaigns that send your members to external pages (think comment, like, review, ...)

At the bottom of the config, you'll be able to see a little preview of how links would look when the parameters have been applied.

Override tracking parameters on specific campaigns

For share campaigns, it's possible to override the tracking settings on a campaign level. The account-wide parameters will still apply but if you enter parameters that have the same name as those in your account settings, the ones in your campaign config will take precedence.

You'll find these settings if you scroll down a bit when creating a campaign. The interface looks a little bit different but it works just the same as the one described above. The URL preview will show you the combined preview of your account-wide and campaign-specific settings.

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