The whitelabel package

Remove any Ambassify references from your community.

Gert Sallaerts avatar
Written by Gert Sallaerts
Updated over a week ago

The whitelabel package allows you to choose your own URLs for the Ambassify community, landing pages, and shortlinks. When combined with our branding package, the whitelabel package provides your ambassadors with an experience completely tailored to your brand.

Let's get started!

In order to get the whitelabeling working, we will need a few things from you.


The Ambassify platform uses two domains, one to host your community and landing pages ((landing-)[your-name] and one for shortlinks ( The community is the environment where your advocates will register and sign in for. Landing pages are publicly accessible to anyone who has the url. Shortlinks will appear together with a piece of content (e.g. a blog article) shared by your advocates, and refer to the source (i.e. your advocacy program or community).

The whitelabel package allows you to customize both. This means that you will need to choose a (different) domain or subdomain for each of the domains you would like to customize.

For example, let’s say your company is called AcmeCorp and your website is at

You can use subdomains of your existing website like this:

Note that “community” and “cl” are just examples, you could call them anything you like, as long as you’re not using the subdomains for anything else and remember that for landingpages you need to use the same domain name as community but prefixed with “landing-“.

Alternatively, you could look for a completely new domain. You'll have to buy it if you don’t own it already. For example:

Note: (This is technical information.) If you want to use a root domain, your DNS provider needs to support setting a CNAME-like record on the root of the domain. Not every provider supports this and they all give it different names. Examples:

  • ALIAS at DNSimple

  • ANAME at DNS Made Easy

  • ANAME at easyDNS

  • ALIAS at PointDNS

  • CNAME at CloudFlare

The advantages of whitelabeling your domains are:

  • your advocacy platform is fully tailored to your brand

  • (potential) users can better identify with your program

  • a branded shortlink increases trust when content is shared

  • your domains become much more firewall-friendly

E-mail address

The whitelabel package offers some extra advantages for e-mails sent from Ambassify. By default, customers can only configure a "Reply to" e-mail address. This means that when someone replies to an e-mail sent using Ambassify, the reply will be sent to that e-mail address.

The "From" email address however will be a "" e-mail address. Most users will not see this, but it has a few disadvantages. Whitelabeling on the other hand will let you customise the "From" e-mail address as well.

You'll be able to choose something like "" where you can choose anything you like to replace the "hello" part and the domain part will be the same as your community domain.

The advantages of this approach are:

  • You get a single e-mail address that will send Ambassify e-mails

  • You get your own domain-level spam reputation

  • Users with peculiar e-mail clients like Outlook will never see anything Ambassify related in the e-mail addresses

The easiest solution is to keep the email domain name and the community URL domain the same (but this is not an obligation). You can also choose another email domain, as long as it is not already in use for email purposes (e.g. like the domain name of your company that you use to send/receive emails).

Configuration of DNS records

Once you've chosen your domain(s) and e-mail address, you can submit your choices via the whitelabel package form you wil receive from us.

Your customer success manager will add the domain names to the whitelabel configurator tool in your account and provide you with a link where you find all the information you need to start the configuration on your end. It contains the different records with types, names and values* for each of the whitelabel domains (web and email). You can use the copy-paste function to complete the setup. Once all records are configured correctly, the labels next to the records will turn green and say "validated".

*you can also find the DNS records and values in your account by going to settings > whitelabel

When the DNS records are validated, your customer success manager will inform you, and Ambassify will activate the domains as soon we receive your go-ahead.

The whitelabel package is not included in our standard licenses. If you are interested, please contact us for more information.

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