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User identification
Gert Sallaerts avatar
Written by Gert Sallaerts
Updated over a week ago

We need to know your members' identities to gather the analytics data we show you in the management console. We use different techniques to distinguish your members and get you the best results possible.

User identifying fields

Each user profile should contain at least a single value that uniquely identifies that user. Currently, two fields can be used to identify a user uniquely:

  • Email address

  • Phone number

Whenever adding a user, either is required; this constraint is enforced each time you try adding members. Either manually or through a CSV import.


An Ambassify community is usually only accessible to those explicitly invited to join. This is guaranteed through an authentication system, a social login, a regular account, or specially crafted URLs.

You can enable social login, regular login, or a combination of both. The settings to configure this can be found in your community settings.

  • Click on the gear icon in the top right corner of your screen to go to the settings.

  • From the left sidebar, select the item Authentication.

  • You can select any authentication method that you'd like to allow.

Note that there is a difference between registration and login: this makes it easier to phase out authentication providers you don’t want to use in a community anymore. By disabling the provider for registration but leaving it on for login, new members won’t be able to register with it anymore, while existing members will still be able to log in.

Social login

A social login means you do not need to remember a separate password and username combination; instead, you log in by verifying your identity through a social network such as Facebook, LinkedIn, or Google.

Connecting through social logins is the easiest way for your ambassadors since they already have an account with which to authenticate. When invited, a single button needs to be clicked, and they will be granted access to the community.

For you as an admin, this has the advantage that we can look up any information available in the user's public profile performing the signup. This allows us to add a profession, the number of followers, and other information to their profile.

Regular login

In addition to the social login, we allow users to sign up and authenticate using an e-mail and password combination.


Whenever a message is sent to your members, we will append a parameter to the Ambassify links that will allow us to authenticate the user automatically. This ensures that whenever the user receives a message you sent using the Ambassify platform, the barrier to entry is as low as possible. This technique maximizes your results when using messages.

This URL type is automatically generated for you and uniquely identifies a single member.

Profile Completion

Once a user is part of a community, they can connect to more social accounts to log in with either of them. Each account they connect to will enrich their profile, and they will be awarded points for each new information added to their profile.

Users can also add login methods directly on their profile pages in the web version of the community or the mobile app.

More information about profiles is available in the member profile section.

Open Registration

When you enable open registration, anyone can create an account in your community without an invite link.

Invite links

You can create invite links you can share with people you want to invite to the community.

This way, the invite links can be shared through other mediums than Ambassify’s built-in messages.

Below is an example of an invite link you can specifically send to Dutch employees. The employees signing up will become community members (advocates) and automatically get their language (in this example, Dutch) saved to their profile.

💡 Beware that these links will remain usable until you manually deactivate them.
Anyone who obtains the link can register for a community account, so be careful who you share these links with.

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