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Was my e-mail campaign a success?
Was my e-mail campaign a success?

Evaluate the campaigns you have just sent out by using the right parameters

Elise Breban avatar
Written by Elise Breban
Updated over a week ago

Setting up and sending an appropriate campaign is one thing, but when was your campaign successful?

There are several factors you should take into account in the evaluation of your campaign:

  1. Your message might bounce, be classified as spam by the users' spam software, or reach a mailbox that is no longer in use.

  2. Some recipients might choose to ignore your message and never open it.

  3. Not everyone who opens your message will follow through on the call to action contained in the message.

Of course, these rates depend on the industry your company is in, the content of your message, the timing of your message, etc.

Below are a few guidelines that will help your campaign in becoming successful.

  • Opened: Be happy with an average open rate between 20 - 30 %.

  • Bounced: Depending on the quality of the addresses in your audience, it's possible that the recipient's mail server rejected your message. Either because the address no longer exists, the mailbox is full, or some other type of failure reported by the recipient's server. If this percentage is more than 0,5%, it's time to check the accuracy of your database.

  • Blocked: Once your messages have bounced too many times or the recipient's server returns a permanent error, our system will automatically stop sending your content to these recipients. You can check the information on these e-mail addresses by scrolling down the recipient's list and checking for the icon in the middle (see picture below).

If you notice that many e-mails of the same company (client, partner, ...) are blocked, making contact and asking them to investigate the security settings on their mail server can be useful.

  • Complaint: your recipient has marked your message as spam, so it should be appropriate to make personal contact or remove this contact from your future messages.

  • Out-of-office: no call to action here; your recipient is enjoying a well-deserved holiday but will find your message in his/her inbox after returning to the daily routines.

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