This article will explain how to use an Ideation campaign in Ambassify to gather valuable input from your advocates.

When can you use an Ideation campaign type?

An Ideation campaign is a helpful tool to collect ideas for all kinds of purposes. One of its biggest advantages is that it gives your advocates the possibility to come up with and share their own ideas on a specific topic. Plus, it lets other members to upvote the ideas they like the most.

This allows you to leverage the creativity that lives within your community, and by involving your ambassadors, you can increase the feeling of belonging and engagement.

For example, you can give your advocates the chance to:

  • come up with ideas for the next team building event

  • invent new themes or names for the meeting rooms

  • propose new meeting formats to improve efficiency

How does it work?

Go to "Campaigns" > "Create campaign" and choose "Ideation" in the campaign catalog. You can use the search function or find it in the 'Feedback' tab.

To get you started, content is already pre-filled. Of course, we advise that you tailor your message to the specific ideation topic at hand. You can do this in step 4, "content."

After setting rewards and audience, you can publish or schedule the campaign. Once it is published, your advocates can interact with it by submitting their idea(s) in the form field that is automatically added to your campaign:

All the ideas that your members submit will be collected in the backend. Here, admins can approve or reject incoming ideas:

The approved ideas will show up in the ideation campaign, where users can upvote the ones they like the most. The number of upvotes is shown in the campaign and visible to all members within the targeted audience:

In the backend, where as an admin you can approve/reject the submitted ideas, you can also click on the details of each idea. Here, you can all the community members who upvoted the idea.

This way, you can easily and quickly discover the most popular ideas and build on the input you receive from your ambassador community to move forward with those ideas.

Tip: you can set a specific start and finish date for your ideation campaign and remind your ambassadors to submit their ideas by using a campaign promotion message. Shortly before the campaign is about to finish, you can also send a message to everybody saying they still have X days to upvote.

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