Ambassify allows its enterprise customers to connect their existing authentication services to those of Ambassify using the SAML protocol. This means that these customers' advocates will be able to log in to Ambassify's community with their existing login credentials.

For example, a company that's using Google's "G Suite" could let their employees log in to Ambassify using the e-mail and password they normally use to access their company e-mail account.

Another example could be that the customer has a webshop or forum where their users can already log in. For these users, it would make logging in to Ambassify a lot easier if they could simply use their credentials from the webshop or forum. The SAML protocol will allow a customer to make this possible.

Skip community invites

Another huge advantage of using SAML authentication is that it can allow a customer to skip sending community invites to all their advocates before they can access the community.

Once SAML has been set up, the customer can enable "automatic advocate accounts". This will let anyone who can log in using SAML (so anyone that exists in the customer's database) log in to the Ambassify community without having to receive an invite link first.

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