Landing pages in the Ambassify platform are standalone pages that are accessible to the public. Anyone with the link to the landing page can open it and interact with the content on it. Each landing page contains a single post with which the viewer of the page can interact. The look and feel of these posts is identical to that of a post published inside of the community.
Using a landing page
Landing pages can be used to accomplish many goals as they allow for low friction interactions from your audience. At the same time landing pages expect less commitment from your brand as the public pages do not display any leaderboard, points or promise participants any rewards for their actions.
Below are some use-cases into which landing pages can have a crucial role.
Landing pages are perfect whenever you are trying to select your future ambasssadors, separating the wheat from the chaff. Asking future ambassadors to interact with a small amount of landing pages before joining the community is a good way of gauging their engagement.
A form post embedded on a landing page can be useful to collect any sort of information. You could ask anyone for an opinion, their personal information or whether they would like to sign up for a newsletter, your community or anything else.
Using our other challenges you could do even more. A poll would allow you to verify a products direction, or the most interesting topic for your next conference.
Reaching beyond your community
Not all of your goals fit within the confines of a private community, some content will need to be spread to a broader audience to gain the traction you are looking for. Landing pages help you with that as they can be sent to any of your members, whether they have access to the community or not. You could even reach beyond the reach of your members using other networks, but this limits some aspects of the analytics that Ambassify provides.
Combined with messages
There are two ways to distribute a landing page, either through messages or by simply sharing the link to the landing page on other social networks. If you have chosen to spread a landing page using messages we will automatically personalize the link that is send to your ambassador. This technique allows us to provide individual open rate, click rate, interaction rate, number of shares and other analytics. This approach ensures that you can get the most out of the posts and landing pages you launch on Ambassify.
If you choose to publish the link to the landing page on other social networks we will not be able to perform as sophisticated of tracking. At that point we need to rely on previous interactions of that user with the Ambassify platform in order to provide detailed interactions.
The difference between landing page campaigns and community campaigns
Watch this short video for more information about the difference between landing page campaigns and community campaigns: