When and how to use rewards
When and how to use rewards
Rewards are a useful tool to keep members of your community motivated, but it should not be the driving force of your community.
Rewards are fully configurable and are worth a specified amount of
points. The user can exchange an amount of their collected points for a reward of their choosing, as long as they have enough points collected.
How to use your rewards
The interactions that your advocates create are worth a lot to your brand. In order to create some competition among your advocates we have decided to reward advocates with an amount of points of your choosing for each interaction.
These points allow your advocates to climb the leaderboard, but it would also allow them to claim rewards once they have collected the required amount of points. These rewards should be considered thank you gifts to those advocates generating real value. Your advocates should not consider them as prizes and the rewards should most definitely not become the reason why they interact. You don’t want your community to consist of price-hunters who don’t have a real bond with your brand.
Value of points
We did some surveys to gain insights into the value of points. The suggested value of a single point comes down to
0.02 euro. With that in mind it is easy to gauge the value of challenges and rewards. For example, something worth
1 euro would be worth
50 points on the platform.
We’ve generated an overview of the available challenges and their suggested value.
Pricing of challenges
The table below has the suggested value for each of the different challenge types. We’ve performed a survey among our customers and based the values below on the input there.
|Challenge||Initial reward||Mystery reward||AVG value in EUR|
|Tweet with hashtag||30||70||1.78|
Pricing of rewards
This table may serve as reference or some inspiration and is passed on the values described above.
|Reward||Value in EUR||Points|
Configuring rewards and handling requests
To configure rewards and handle requests you should:
- Click on your organisation name in the top right corner
- Click on the
Settingsitem shown in the dropdown.
- On the top of the page you will see three tabs:
Reports. Click on
- In the left sidebar you see two tabs:
Handle reward requests
Reward request section has 3 pages which allow you to handle the 3 different states in which a request can be situated:
- Pending requests display open requests. Requests can be accepted by clicking
Doneor they can be denied by clicking
- Handled requests display the rewarded and closed requests.
- Denied requests display the requests you have chosen to deny.
Also withing the rewards page, the tab
Configure rewards can be found. To configure a reward:
- Click on
Create reward, on the top of the page
- If your community supports
multiple languages, a reward can be configured in each language. If your community only supports one language, the language tab will be invisible
- Provide a
- Add a
- Upload an image or
- List an amount of
pointsneeded to get this reward
Rewards can also be targeted to certain people or ambassador groups. For example: an entry ticket for a marketing conference can be made visible only for marketing employees and not for your customers.